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Election History: How to Set Yourself Up for Campaign Success

Running for office can be overwhelming, but there’s a secret to setting yourself up for success from the start.

With a little election history research and development, you can use past data to create a winning campaign plan.

When creating a plan to either run for office or to influence an elected official, it’s crucial to understand both the “forest” and the “trees.”

The “forest” refers to the three key topline details about the office (qualifications, location eligibility, and key election dates). The “trees” are the election history details you’ll research and discover, which are specific to the seat and the previous elections that were held for it.

Follow this Simple Election History Process to Create a Winning Campaign Plan 

When you decide to run for an elected office, set yourself up for success by:

  1. Explore what happened in the previous two or three contests: How many votes were cast? How much money was raised and spent for the campaign?
  2. Gain a clear picture of the incumbent: What were their motivations to run? What did the campaign to win that seat look like?
  3. Collect the topline details: Look into the qualifications you need, location eligibility, and key election dates.

Learn more about election history by logging into your LEE member profile and navigating to Compiling an Election History.


Which office will allow you to make the biggest impact?

Map out your leadership opportunities on Pinpoint, LEE’s database for elected office seats.

Pinpoint makes it easy to discover offices that are up for election in your area. All it takes is your city name to glimpse into the future of your leadership.